Chapter 3. Research methodology and design

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. List of Figures, Tables and Graphs xiii
4. Acknowledgements xix
5. Foreword xx
6. Chapter 1. A new beginning 1
7. Interlude. Some misconceptions about scientific and empirical research of culture 23
8. Chapter 2. Basic insights from the philosophy of science 31
9. Chapter 3. Research methodology and design 53
10. Chapter 4. Methods of data collection 69
11. Chapter 5. How to construct a questionnaire 99
12. Chapter 6. Experiment 123
13. Chapter 7. How to enter and manipulate data in SPSS 148
14. Chapter 8. Descriptive statistics 168
15. Chapter 9. Inference statistics 199
16. Chapter 10. Inference statistics 225
17. Chapter 11. Inference statistics 246
18. Chapter 12. Communicating results 275
19. Epilogue 310
20. Bibliography 317
21. Notes on contributors 321
22. Author index 323
23. Subject index 325