Italian brand names – morphological categorisation and the Autonomy of Morphology
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Antje Zilg
Abstract
Formation principles of Italian brand names in the food market have been described on the basis of a corpus comprising 950 brand names collected in a field research (Zilg 2006). The analysis of the morphological structure of brand names focuses on the question whether these names can be captured using traditional word-formation concepts and criteria and, if this is the case, which word-formation types are productive. The term “adspeak affixoids” is introduced to describe a creation method at the interface of derivation and compounding. Furthermore, the high combinability of (modifying) suffixes and stems is analysed. Finally, the author tries to answer the question whether morphology acts autonomously with regard to brand names.
Abstract
Formation principles of Italian brand names in the food market have been described on the basis of a corpus comprising 950 brand names collected in a field research (Zilg 2006). The analysis of the morphological structure of brand names focuses on the question whether these names can be captured using traditional word-formation concepts and criteria and, if this is the case, which word-formation types are productive. The term “adspeak affixoids” is introduced to describe a creation method at the interface of derivation and compounding. Furthermore, the high combinability of (modifying) suffixes and stems is analysed. Finally, the author tries to answer the question whether morphology acts autonomously with regard to brand names.
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements vii
- Morphological theories, the Autonomy of Morphology, and Romance data 1
- A paradox? 27
- Verb morphology gone astray 55
- The Friulian subject clitics 83
- Romance clitic pronouns in lexical paradigms 119
- Hiatus resolution between function and lexical words in French and Italian 141
- Occitan plurals 179
- Partial or complete lack of plural agreement 201
- Noun inflectional classes in Maceratese 231
- Participles and nominal aspect 271
- Modifying suffixes in Italian and the Autonomy of Morphology 295
- SE -verbs, SE -forms or SE -constructions? SE and its transitional stages between morphology and syntax 319
- The lexicalist hypothesis and the semantics of event nominalization suffixes 347
- Italian brand names – morphological categorisation and the Autonomy of Morphology 369
- Author index 385
- Index of subjects and languages 389
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements vii
- Morphological theories, the Autonomy of Morphology, and Romance data 1
- A paradox? 27
- Verb morphology gone astray 55
- The Friulian subject clitics 83
- Romance clitic pronouns in lexical paradigms 119
- Hiatus resolution between function and lexical words in French and Italian 141
- Occitan plurals 179
- Partial or complete lack of plural agreement 201
- Noun inflectional classes in Maceratese 231
- Participles and nominal aspect 271
- Modifying suffixes in Italian and the Autonomy of Morphology 295
- SE -verbs, SE -forms or SE -constructions? SE and its transitional stages between morphology and syntax 319
- The lexicalist hypothesis and the semantics of event nominalization suffixes 347
- Italian brand names – morphological categorisation and the Autonomy of Morphology 369
- Author index 385
- Index of subjects and languages 389
