Chapters in this book

1. Prelim pages i
2. Table of contents vii
3. Acknowledgements xiii
4. Introduction 1
5. Chapter 1. Metroethnicity and cool 7
6. Chapter 2. Mocknolect 23
7. Chapter 3. The linguistic identity of place 37
8. Chapter 4. Married names 49
9. Chapter 5. “Hirosima! Hiroshima! We all fall down!!” 63
10. Chapter 6. Multilingual Japan 75
11. Chapter 7. Discriminatory language, taboo and language hygiene 91
12. Chapter 8. Ainu and the Celtic languages 103
13. Chapter 9. The Sanka and Sanshōkotoba 125
14. Chapter 10. Cool rules 139
15. Chapter 11. A sociophonetics of the Japanese /r/ 153
16. Chapter 12. Language difficulty and difficult languages 165
17. Chapter 13. Slang and modernity 183
18. Chapter 14. Names and nicknames 195
19. Chapter 15. Ethnic toponomy in Tokyo 209
20. References 221
21. Index 237