Iconicity in advertising signs

Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents vii
3. Acknowledgements xi
4. List of contributors xiii
5. Introduction 1
6. Part I
7. Semiotic foundations of iconicity in language and literature 17
8. The semiotics of the Mise-en-Abyme 29
9. Good probes 55
10. Part II
11. The sound as an echo to the sense 69
12. On natural motivation in metaphors 89
13. Old English poetic texts and their Latin sources 109
14. Part III
15. Iconic punctuation 135
16. Iconic functions of long and short lines 157
17. Iconicity in advertising signs 189
18. Iconoclasm and iconicity in seventeenth-century English poetry 211
19. Part IV
20. Structural iconicity 229
21. The position of the adjective in (Old) English from an iconic perspective 249
22. Present participles as iconic expressions 277
23. Of Markov chains and upholstery buttons 289
24. Part V
25. Iconicity and rhetoric 305
26. The emergence of experiential iconicity and spatial perspective in landscape descriptions in English fiction 323
27. Iconic dimensions in Margaret Atwood’s poetry and prose 351
28. Author index 367
29. Subject index 377