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Chapter 4. Facing methodological challenges
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Chapters in this book
- Prelim pages i
- Table of contents v
- Preface 1
- Chapter 1. Scope of and need for this book 7
- Chapter 2. Theoretical models to explore multimodal meaning 17
- Chapter 3. An integrated approach to the study of multimodal metaphor and metonymy 55
- Chapter 4. Facing methodological challenges 77
- Chapter 5. Metonymy and metonymic complexes 95
- Chapter 6. Metaphor and metaphoric complexes 119
- Chapter 7. Figurative complexes in advertising (I) 157
- Chapter 8. Figurative complexes in advertising (II) 175
- Chapter 9. Closing notes 197
- References 213
- Secondary references 227
- Index 231
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface 1
- Chapter 1. Scope of and need for this book 7
- Chapter 2. Theoretical models to explore multimodal meaning 17
- Chapter 3. An integrated approach to the study of multimodal metaphor and metonymy 55
- Chapter 4. Facing methodological challenges 77
- Chapter 5. Metonymy and metonymic complexes 95
- Chapter 6. Metaphor and metaphoric complexes 119
- Chapter 7. Figurative complexes in advertising (I) 157
- Chapter 8. Figurative complexes in advertising (II) 175
- Chapter 9. Closing notes 197
- References 213
- Secondary references 227
- Index 231