Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Introduction 1
4. Section I Embodiments entwined
5. Chapter 1 The big figurative picture 14
6. Chapter 2 Re-thinking embodiment in figuration 40
7. Section II Figurativity and multimodality
8. Chapter 3 Sources of incongruity in advertising 66
9. Chapter 4 Multimodal meaning-making in opera 98
10. Section III Figurative contiguities
11. Chapter 5 Oxymoron and its interplay with metaphor and irony 126
12. Chapter 6 Metonymy typologies revisited 160
13. Chapter 7 How many metaphors can metaphor afford? 194
14. Section IV Irony
15. Chapter 8 What makes a verbal irony? 222
16. Chapter 9 Understanding ironic echoing 248
17. Chapter 10 Irony, intersubjectivity and construal 271
18. Chapter 11 Verbal irony 305
19. Index 321