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The rhetoric of discourse

Chiasm and dialogue in communicology

Abstract

In the classic Greek conception, axiology is the study of values or decisions displayed in behavior (ethics, aesthetics, politics, rhetoric). Whereas, dialogue is the study of discourse or choices displayed in judgement (dialectic, sophistic, rhetoric, maieutic). I examine, in a preliminary way, the dynamics of human communicology (decision choices) wherein the method of semiotic phenomenology accounts for Husserl’s (1929; 1933) maxim that “subjectivity is intersubjectivity” (155). The primary methodology for this analysis is the chiasm logic of Maurice Merleau-Ponty, Michel Foucault, and Claude Lévi-Strauss, identifying middle voice [G. gērys] as the essence of the human.

Abstract

In the classic Greek conception, axiology is the study of values or decisions displayed in behavior (ethics, aesthetics, politics, rhetoric). Whereas, dialogue is the study of discourse or choices displayed in judgement (dialectic, sophistic, rhetoric, maieutic). I examine, in a preliminary way, the dynamics of human communicology (decision choices) wherein the method of semiotic phenomenology accounts for Husserl’s (1929; 1933) maxim that “subjectivity is intersubjectivity” (155). The primary methodology for this analysis is the chiasm logic of Maurice Merleau-Ponty, Michel Foucault, and Claude Lévi-Strauss, identifying middle voice [G. gērys] as the essence of the human.

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