The rhetorical component of dialogic communication in Banks' annual reports
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Marta Mignini
Abstract
In this paper the concepts of dialogic interaction, of circular communication and the role of logic and emotions will receive special attention. In the first part of my manuscript I will show that banks’ annual reports are a two-way communication where two heterogeneous subjects exchange information, and feed-back from them is crucial for a success. In the second part I will focus on the coexistence of logic and rhetoric in annual reports, which have often been considered linguistically distant from everyday interaction. To do this, I will provide examples of devices like the order of elements conveying positive or negative ideas, rhetorical questions, repetitions, metaphors and appeals directed at stakeholders. The third and last part of my paper will stress the importance of emotional linguistic tools with particular reference to the concepts of “central” and “peripheral” routes to persuasion (Petty et al. 1994).
Abstract
In this paper the concepts of dialogic interaction, of circular communication and the role of logic and emotions will receive special attention. In the first part of my manuscript I will show that banks’ annual reports are a two-way communication where two heterogeneous subjects exchange information, and feed-back from them is crucial for a success. In the second part I will focus on the coexistence of logic and rhetoric in annual reports, which have often been considered linguistically distant from everyday interaction. To do this, I will provide examples of devices like the order of elements conveying positive or negative ideas, rhetorical questions, repetitions, metaphors and appeals directed at stakeholders. The third and last part of my paper will stress the importance of emotional linguistic tools with particular reference to the concepts of “central” and “peripheral” routes to persuasion (Petty et al. 1994).
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction: Rhetoric or how to integrate the different voices ix
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Part I. Rhetorical Paradigms
- Rhetoric in the Mixed Game 3
- The selection of agency as a rhetorical device: Opening up the scene of dialogue through ventriloquism 23
- Dialogic rhetoric, coauthorship, and moments of meeting 39
- The rhetoric of 'dialogue' in metadiscourse: Possibility/impossibility arguments and critical events 55
- Rhetoric and ethic of dialog: Can conditions of performance serve as excluding criteria? 69
- Common ground and (re)defanging the antagonistic: A paradigm for argumentation as shared inquiry and responsibility 83
- What is the role of arguments? Fundamental human rights in the age of spin 95
- Logical and rhetorical rules of debate 119
- Rhetoric in a dialectical framework: Fallacies as derailments of strategic manoeuvring 133
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Part II. Rhetoric in the Mixed Game: Communicative means, cultural values, and institutional games
- Strategic use of Korean honorifics: Functions of 'partner-deference sangdae-nopim' 155
- Irony as a rhetorical device in dialogic interaction 171
- Political rhetoric in visual images 185
- Sociological concepts and their impact on rhetoric: Japanese language concepts 195
- The rhetorical component of dialogic communication in Banks' annual reports 209
- Attention-influencing as a rhetorical strategy in German and Turkish Parliamentary debates 221
- Diatexts of media dilemmas: The rhetorical construction of euthanasia 235
- Recontextualization of concepts in European legal discourse 251
- A court judgment as dialogue 267
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Part III. Round table discussion: Concepts of rhetoric, dialogue and argumentation
- Round table discussion 285
- General Index 309
- List of Contributors 315
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction: Rhetoric or how to integrate the different voices ix
-
Part I. Rhetorical Paradigms
- Rhetoric in the Mixed Game 3
- The selection of agency as a rhetorical device: Opening up the scene of dialogue through ventriloquism 23
- Dialogic rhetoric, coauthorship, and moments of meeting 39
- The rhetoric of 'dialogue' in metadiscourse: Possibility/impossibility arguments and critical events 55
- Rhetoric and ethic of dialog: Can conditions of performance serve as excluding criteria? 69
- Common ground and (re)defanging the antagonistic: A paradigm for argumentation as shared inquiry and responsibility 83
- What is the role of arguments? Fundamental human rights in the age of spin 95
- Logical and rhetorical rules of debate 119
- Rhetoric in a dialectical framework: Fallacies as derailments of strategic manoeuvring 133
-
Part II. Rhetoric in the Mixed Game: Communicative means, cultural values, and institutional games
- Strategic use of Korean honorifics: Functions of 'partner-deference sangdae-nopim' 155
- Irony as a rhetorical device in dialogic interaction 171
- Political rhetoric in visual images 185
- Sociological concepts and their impact on rhetoric: Japanese language concepts 195
- The rhetorical component of dialogic communication in Banks' annual reports 209
- Attention-influencing as a rhetorical strategy in German and Turkish Parliamentary debates 221
- Diatexts of media dilemmas: The rhetorical construction of euthanasia 235
- Recontextualization of concepts in European legal discourse 251
- A court judgment as dialogue 267
-
Part III. Round table discussion: Concepts of rhetoric, dialogue and argumentation
- Round table discussion 285
- General Index 309
- List of Contributors 315
