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1. Message design
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Chapters in this book
- Prelim pages i
- Table of contents v
- Preface ix
- 1. Message design 1
- 2. Text design 59
- 3. Image design 107
- 4. Graphic design 157
- 5. Cognition 207
- References 257
- Index 279
Chapters in this book
- Prelim pages i
- Table of contents v
- Preface ix
- 1. Message design 1
- 2. Text design 59
- 3. Image design 107
- 4. Graphic design 157
- 5. Cognition 207
- References 257
- Index 279
