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Chapter 12. #conspiracymemes

A framework-based analysis of conspiracy memes as digital multimodal units and ensuing user reactions on Instagram
  • Derya Gür-Şeker , Ute K. Boonen and Michael Wentker
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Conspiracy Theory Discourses
This chapter is in the book Conspiracy Theory Discourses

Abstract

Drawing on a multimodal corpus of Instagram memes (see Dancygier and Vandelanotte 2017; Yus 2019), this study explores the forms and functions of online conspiracy memes which are rooted in conspiracy theories (see Byford 2011; Butter and Knight 2020; Uscinski 2020). Focusing on posts, so-called digital multimodal units (DMUs), with regard to platform functions and the ensuing user reactions, this chapter qualitatively investigates DMUs with a discourse-analytic focus from two complementary angles: the posting of internet memes by the account holder as well as the ensuing meta-reflexive discussions (see Bublitz and Hübler 2007) among the audience, in which potential supporters and opponents of conspiracy theories engage to negotiate the semiotics and functions of DMUs.

Abstract

Drawing on a multimodal corpus of Instagram memes (see Dancygier and Vandelanotte 2017; Yus 2019), this study explores the forms and functions of online conspiracy memes which are rooted in conspiracy theories (see Byford 2011; Butter and Knight 2020; Uscinski 2020). Focusing on posts, so-called digital multimodal units (DMUs), with regard to platform functions and the ensuing user reactions, this chapter qualitatively investigates DMUs with a discourse-analytic focus from two complementary angles: the posting of internet memes by the account holder as well as the ensuing meta-reflexive discussions (see Bublitz and Hübler 2007) among the audience, in which potential supporters and opponents of conspiracy theories engage to negotiate the semiotics and functions of DMUs.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements ix
  4. Chapter 1. Conspiracy theory discourses 1
  5. Part I. Conspiracy theories
  6. Chapter 2. A corpus-driven exploration of conspiracy theorising as a discourse type 25
  7. Chapter 3. Is my mobile phone listening to me? 49
  8. Chapter 4. “Go ahead and ‘debunk’ truth by calling it a conspiracy theory” 71
  9. Chapter 5. “You want me to be wrong” 99
  10. Chapter 6. Fake conspiracy 121
  11. Part II. Conspiracy theory-related communicative phenomena
  12. Chapter 7. Exploring the echo chamber concept 143
  13. Chapter 8. “If you can’t see the pattern here, there’s something wrong” 169
  14. Chapter 9. Complementary concepts of disinformation 193
  15. Chapter 10. COVID-19 conspiracy theories as affective discourse 215
  16. Part III. Social media and conspiracy theories
  17. Chapter 11. The ID2020 conspiracy theory in YouTube video comments during COVID-19 241
  18. Chapter 12. #conspiracymemes 267
  19. Chapter 13. The New World Order on Twitter 295
  20. Part IV. Stancetaking and (de-)legitimation within conspiracy and anti-conspiracy discourses
  21. Chapter 14. Expressing stance towards COVID-19 conspiracy theories in Macedonian online forum discussions 319
  22. Chapter 15. Ideologies and the representation of identities in anti-vaccination conspiracy theories 343
  23. Chapter 16. Collective identities in the online self-representation of conspiracy theorists 365
  24. Part V. Political and international dimensions of conspiracy theories
  25. Chapter 17. Anti-Sorosism 395
  26. Chapter 18. “These cameras won’t show the crowds” 421
  27. Chapter 19. From strategic depiction of conspiracies to conspiracy theories 443
  28. Chapter 20. “Gender ideology” and the discursive infrastructure of a transnational conspiracy theory 465
  29. Epilogue. Beyond discourse theory in the conspiratorial mode? 489
  30. Notes on contributors 495
  31. Index 505
https://doi.org/10.1075/dapsac.98.12gur

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements ix
  4. Chapter 1. Conspiracy theory discourses 1
  5. Part I. Conspiracy theories
  6. Chapter 2. A corpus-driven exploration of conspiracy theorising as a discourse type 25
  7. Chapter 3. Is my mobile phone listening to me? 49
  8. Chapter 4. “Go ahead and ‘debunk’ truth by calling it a conspiracy theory” 71
  9. Chapter 5. “You want me to be wrong” 99
  10. Chapter 6. Fake conspiracy 121
  11. Part II. Conspiracy theory-related communicative phenomena
  12. Chapter 7. Exploring the echo chamber concept 143
  13. Chapter 8. “If you can’t see the pattern here, there’s something wrong” 169
  14. Chapter 9. Complementary concepts of disinformation 193
  15. Chapter 10. COVID-19 conspiracy theories as affective discourse 215
  16. Part III. Social media and conspiracy theories
  17. Chapter 11. The ID2020 conspiracy theory in YouTube video comments during COVID-19 241
  18. Chapter 12. #conspiracymemes 267
  19. Chapter 13. The New World Order on Twitter 295
  20. Part IV. Stancetaking and (de-)legitimation within conspiracy and anti-conspiracy discourses
  21. Chapter 14. Expressing stance towards COVID-19 conspiracy theories in Macedonian online forum discussions 319
  22. Chapter 15. Ideologies and the representation of identities in anti-vaccination conspiracy theories 343
  23. Chapter 16. Collective identities in the online self-representation of conspiracy theorists 365
  24. Part V. Political and international dimensions of conspiracy theories
  25. Chapter 17. Anti-Sorosism 395
  26. Chapter 18. “These cameras won’t show the crowds” 421
  27. Chapter 19. From strategic depiction of conspiracies to conspiracy theories 443
  28. Chapter 20. “Gender ideology” and the discursive infrastructure of a transnational conspiracy theory 465
  29. Epilogue. Beyond discourse theory in the conspiratorial mode? 489
  30. Notes on contributors 495
  31. Index 505
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