Introduction

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Preface vii
4. Introduction 1
5. I. Critique
6. Communication and commodification 9
7. For-profit discourse in the nonprofit and public sectors 25
8. Education, discourse and the market 45
9. II. Method
10. Headlines and cartoons in the economic press 73
11. Blended conceptualisation in trade flow diagrams 101
12. ‘Models’: Normative or technical? 127
13. III. History
14. What goes up, must come down 153
15. Outline of a genealogy of the value of the entrepreneur 179
16. A.R. Orage and the reception of Douglas’s social credit theory 199
17. Name index 231
18. Subject index 235