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Language typology as a discursive affordance in digital discourse

The case of the “camouflaged German option” online

Abstract

With the rapid development of participatory social media, these spaces have become new arenas for producing political discourse. However, critical analyses of digital discourse that examine the importance of language typological variation for the (re)production of political discourse are relatively new. This chapter investigates linguistic creativity in non-elite political communication by combining a critical discursive approach with language typology. The analysis highlights the importance of language typology in political communication as political actors exploit the typological affordances of Polish. This chapter demonstrates how language affordances are mobilised for political reasons to (re)produce discriminatory political messages. The chapter suggests combining critical discourse analysis and language typology to reveal novel perspectives on the intersection of language and politics on the Internet.

Abstract

With the rapid development of participatory social media, these spaces have become new arenas for producing political discourse. However, critical analyses of digital discourse that examine the importance of language typological variation for the (re)production of political discourse are relatively new. This chapter investigates linguistic creativity in non-elite political communication by combining a critical discursive approach with language typology. The analysis highlights the importance of language typology in political communication as political actors exploit the typological affordances of Polish. This chapter demonstrates how language affordances are mobilised for political reasons to (re)produce discriminatory political messages. The chapter suggests combining critical discourse analysis and language typology to reveal novel perspectives on the intersection of language and politics on the Internet.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Connecting the digital with the social in digital discourse 1
  4. Digital distribution processes and “new” research tools in SM-CDS 15
  5. Digital practice as discriminatory discourse 38
  6. Social media soft affective politics through discursive and algorithmic synchronization 60
  7. Towards an ethnographic approach to social media discourses 83
  8. Unpacking disinformation as social media discourse 107
  9. Language typology as a discursive affordance in digital discourse 127
  10. Online counterspeech and the targeting of digital discourses of racism in New Zealand 146
  11. Sexism in digital discourses of women 167
  12. A journal of impossible things 187
  13. Index 209
Social Media and Society
This chapter is in the book Social Media and Society
https://doi.org/10.1075/dapsac.100.07bor

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Connecting the digital with the social in digital discourse 1
  4. Digital distribution processes and “new” research tools in SM-CDS 15
  5. Digital practice as discriminatory discourse 38
  6. Social media soft affective politics through discursive and algorithmic synchronization 60
  7. Towards an ethnographic approach to social media discourses 83
  8. Unpacking disinformation as social media discourse 107
  9. Language typology as a discursive affordance in digital discourse 127
  10. Online counterspeech and the targeting of digital discourses of racism in New Zealand 146
  11. Sexism in digital discourses of women 167
  12. A journal of impossible things 187
  13. Index 209
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