A linguistic history of advertising, 1700–1890

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Addresses vii
4. Acknowledgements ix
5. Introduction 1
6. Linguistic accommodation 9
7. Style evolution in the English sermon 25
8. Lexical bundles in Early Modern English dialogues 45
9. Changing documentation in the Third Edition of the Oxford English Dictionary 65
10. A linguistic history of advertising, 1700–1890 83
11. Ebb and flow 105
12. Wreak, wrack, rack, and (w)ruin 129
13. When did English begin? 145
14. What ’s afoot with word-final C? 173
15. Dan Michel 189
16. Historical discourse analysis 201
17. Key issues in English etymology 227
18. The dialectology of ‘English’ north of the Humber, c.1380–1500 253
19. Name index 287
20. Subject index 293