6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics
-
Siegfried Wyler
Abstract
The paper investigates formation and use of color designations in two specialized areas: textiles and cosmetics, lipsticks in particular. Whereas language users in everyday communication apply easily available basic terms such as red or blue, the chemical industry and paint manufacturers have developed highly differentiated systems of color designations, either lexically or numerically. Equally differentiated systems are found with the color names for textiles and cosmetics: ample use is made of the property of color names being ‘nameables’, practically every lexeme or collocation of lexemes of the language system of a speech community can be used to designate a color or a shade of color. An attempt is made to classify this extensive use of color designations. Further, the use of color names for textiles by language users is discussed: the oral use by customers or the written use in catalogues, as well as recent trends in fashion catalogues to replace language by high quality photography. Finally questions of the saleability of products and psychological aspects of customer behavior have been considered.
Abstract
The paper investigates formation and use of color designations in two specialized areas: textiles and cosmetics, lipsticks in particular. Whereas language users in everyday communication apply easily available basic terms such as red or blue, the chemical industry and paint manufacturers have developed highly differentiated systems of color designations, either lexically or numerically. Equally differentiated systems are found with the color names for textiles and cosmetics: ample use is made of the property of color names being ‘nameables’, practically every lexeme or collocation of lexemes of the language system of a speech community can be used to designate a color or a shade of color. An attempt is made to classify this extensive use of color designations. Further, the use of color names for textiles by language users is discussed: the oral use by customers or the written use in catalogues, as well as recent trends in fashion catalogues to replace language by high quality photography. Finally questions of the saleability of products and psychological aspects of customer behavior have been considered.
Chapters in this book
- Prelim pages i
- Table of contents v
- 1. Speaking of colors and odors 1
- 2. Color smell, and language: The semiotic nature of perception and language 19
- 3. How can language cope with color? Functional aspects of the nervous system 35
- 4. Color perception, color description and metaphor 61
- 5. Attractiveness and adornment 85
- 6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics 113
- 7. Color names and dynamic imagery 129
- 8. From blue stockings to blue movies: Color metonymies in English 141
- 9. Odor memory 155
- 10. From psychophysics to semiophysics 167
- 11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement 185
- 12. Understanding synesthetic expressions 203
- 13. Olfactory and visual processing and verbalization 227
- Contributors 239
- Index 241
Chapters in this book
- Prelim pages i
- Table of contents v
- 1. Speaking of colors and odors 1
- 2. Color smell, and language: The semiotic nature of perception and language 19
- 3. How can language cope with color? Functional aspects of the nervous system 35
- 4. Color perception, color description and metaphor 61
- 5. Attractiveness and adornment 85
- 6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics 113
- 7. Color names and dynamic imagery 129
- 8. From blue stockings to blue movies: Color metonymies in English 141
- 9. Odor memory 155
- 10. From psychophysics to semiophysics 167
- 11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement 185
- 12. Understanding synesthetic expressions 203
- 13. Olfactory and visual processing and verbalization 227
- Contributors 239
- Index 241
