John Benjamins Publishing Company
Multimodality and Cognitive Linguistics
Abstract
This volume includes 13 papers dealing with Multimodality and Cognitive Linguistics. The introduction provides an overview of three of the main approaches dealing with multimodality – Cognitive Linguistics and multimodal metaphors (Forceville & Urios-Aparisi, 2009), social semiotics and systemic functional linguistics, and multimodal interactional analysis (Jewitt, 2009, p. 29). The paper summarizes the contributions to the volume, highlighting the main objectives and conclusions of each of the papers.
Abstract
This volume includes 13 papers dealing with Multimodality and Cognitive Linguistics. The introduction provides an overview of three of the main approaches dealing with multimodality – Cognitive Linguistics and multimodal metaphors (Forceville & Urios-Aparisi, 2009), social semiotics and systemic functional linguistics, and multimodal interactional analysis (Jewitt, 2009, p. 29). The paper summarizes the contributions to the volume, highlighting the main objectives and conclusions of each of the papers.
Chapters in this book
- Prelim pages i
- Table of contents v
- About the contributors vii
- Multimodality and Cognitive Linguistics 1
-
Cognitive Linguistics and multimodal metaphor
- Cross-modal resonances in creative multimodal metaphors 13
- Metaphor and symbol 27
- Woven emotions 45
- Approaching the utopia of a global brand 61
- Multimodal metaphors in political entertainment 79
-
Multimodality, Cognitive and Systemic Functional Linguistics
- The visual representation of metaphor 99
- Visual metonymy in children’s picture books 115
- The establishment of interpretative expectations in film 131
- Multimodal digital storytelling 147
-
Cognitive Linguistics and multimodal interaction
- Intermedial cognitive semiotics 167
- Multimodality in Conversational Humor 181
- Image schemas and mimetic schemas in cognitive linguistics and gesture studies 195
- Index 211
Chapters in this book
- Prelim pages i
- Table of contents v
- About the contributors vii
- Multimodality and Cognitive Linguistics 1
-
Cognitive Linguistics and multimodal metaphor
- Cross-modal resonances in creative multimodal metaphors 13
- Metaphor and symbol 27
- Woven emotions 45
- Approaching the utopia of a global brand 61
- Multimodal metaphors in political entertainment 79
-
Multimodality, Cognitive and Systemic Functional Linguistics
- The visual representation of metaphor 99
- Visual metonymy in children’s picture books 115
- The establishment of interpretative expectations in film 131
- Multimodal digital storytelling 147
-
Cognitive Linguistics and multimodal interaction
- Intermedial cognitive semiotics 167
- Multimodality in Conversational Humor 181
- Image schemas and mimetic schemas in cognitive linguistics and gesture studies 195
- Index 211