Home Linguistics & Semiotics The re-imagined West in Chinese television
Chapter
Licensed
Unlicensed Requires Authentication

The re-imagined West in Chinese television

A case study of the CCTV documentary series the Rise of the Great Powers
  • Qing Cao
View more publications by John Benjamins Publishing Company

Abstract

This chapter examines television portrayals of the West in contemporary China, focusing on an emerging non-victimistic media discourse on modern Western history. The analysis is contextualized within the wider sociopolitical dynamics of a rising nationalism and increased space for negotiation among the different groupings of Chinese elites. The chapter falls into three parts. The first investigates the discursive features of a television documentary text that constructs a fresh, positive image of the West. The second discusses critiques of the series from the perspectives of a liberal, pro-market right and anti-capitalist new left. The third part extends the analysis to the social context of the mainstream pragmatic nationalism that has risen to prominence in recent decades. The chapter concludes with a discussion on tensions within differing views of the West, and a critical assessment of the fresh, non-moralistic account of the Western road to modernity.

Abstract

This chapter examines television portrayals of the West in contemporary China, focusing on an emerging non-victimistic media discourse on modern Western history. The analysis is contextualized within the wider sociopolitical dynamics of a rising nationalism and increased space for negotiation among the different groupings of Chinese elites. The chapter falls into three parts. The first investigates the discursive features of a television documentary text that constructs a fresh, positive image of the West. The second discusses critiques of the series from the perspectives of a liberal, pro-market right and anti-capitalist new left. The third part extends the analysis to the social context of the mainstream pragmatic nationalism that has risen to prominence in recent decades. The chapter concludes with a discussion on tensions within differing views of the West, and a critical assessment of the fresh, non-moralistic account of the Western road to modernity.

Downloaded on 24.10.2025 from https://www.degruyterbrill.com/document/doi/10.1075/bct.42.08cao/html
Scroll to top button