Home Dark Patterns undermining Digital Fairness? – A possible new “Digital Fairness Act” from a fundamental rights perspective — An examination of reform suggestions against the background of the EU fundamental rights legal framework
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Dark Patterns undermining Digital Fairness? – A possible new “Digital Fairness Act” from a fundamental rights perspective — An examination of reform suggestions against the background of the EU fundamental rights legal framework

  • Jürgen Kühling and Cornelius Sauerborn
Published/Copyright: July 23, 2025
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Abstract

The article analyses the reform proposals emerging from the European Commission’s recent fitness check of core EU consumer protection directives - namely the Unfair Commercial Practices Directive (UCPD), the Consumer Rights Directive (CRD), and the Unfair Contract Terms Directive (UCTD) - regarding “dark patterns”. Building on our analysis that confirmed the general adequacy of the existing legal framework (CRI0079522), this second part shifts focus to the underlying fundamental rights implications of further regulatory tightening. Following an introduction (I.), the article outlines the tension between consumer protection, entrepreneurial freedom on a fundamental rights level (II.), and explores to what extent the current framework can accommodate proposed reforms without upsetting this balance (III.). The article closes with concluding results (IV.).

Published Online: 2025-07-23
Published in Print: 2025-07-01

© 2025 by Verlag Dr. Otto Schmidt KG, Gustav-Heinemann-Ufer 58, 50968 Köln.

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