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Chapter 5. Advertising

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Electing the President, 2008
This chapter is in the book Electing the President, 2008

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Introduction 1
  4. The National Annenberg Election Survey 3
  5. Chapter 1. The Vice Presidential Campaign 13
  6. Chapter 2. Campaign Management and Field Operations 34
  7. Chapter 3. Campaign Organization and Strategy 55
  8. Chapter 4. The Role of Polling 84
  9. Chapter 5. Advertising 108
  10. Chapter 6. The Campaign and the Press 135
  11. Chapter 7. Political Party Panel 151
  12. Chapter 8. Democratic/Liberal Panel 168
  13. Chapter 9. Republican/Conservative Panel 196
  14. Index 217
https://doi.org/10.9783/9780812205992.108

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Introduction 1
  4. The National Annenberg Election Survey 3
  5. Chapter 1. The Vice Presidential Campaign 13
  6. Chapter 2. Campaign Management and Field Operations 34
  7. Chapter 3. Campaign Organization and Strategy 55
  8. Chapter 4. The Role of Polling 84
  9. Chapter 5. Advertising 108
  10. Chapter 6. The Campaign and the Press 135
  11. Chapter 7. Political Party Panel 151
  12. Chapter 8. Democratic/Liberal Panel 168
  13. Chapter 9. Republican/Conservative Panel 196
  14. Index 217
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