Chapter 3. Campaign Organization and Strategy

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This chapter is in the book Electing the President, 2008

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"Chapter 3. Campaign Organization and Strategy". Electing the President, 2008: The Insiders' View, edited by Kathleen Hall Jamieson, Philadelphia: University of Pennsylvania Press, 2011, pp. 55-83. https://doi.org/10.9783/9780812205992.55

(2011). Chapter 3. Campaign Organization and Strategy. In K. Jamieson (Ed.), Electing the President, 2008: The Insiders' View (pp. 55-83). Philadelphia: University of Pennsylvania Press. https://doi.org/10.9783/9780812205992.55

2011. Chapter 3. Campaign Organization and Strategy. In: Jamieson, K. ed. Electing the President, 2008: The Insiders' View. Philadelphia: University of Pennsylvania Press, pp. 55-83. https://doi.org/10.9783/9780812205992.55

"Chapter 3. Campaign Organization and Strategy" In Electing the President, 2008: The Insiders' View edited by Kathleen Hall Jamieson, 55-83. Philadelphia: University of Pennsylvania Press, 2011. https://doi.org/10.9783/9780812205992.55

Chapter 3. Campaign Organization and Strategy. In: Jamieson K (ed.) Electing the President, 2008: The Insiders' View. Philadelphia: University of Pennsylvania Press; 2011. p.55-83. https://doi.org/10.9783/9780812205992.55

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Chapters in this book

Frontmatter i
Contents v
Introduction 1
The National Annenberg Election Survey 3
Chapter 1. The Vice Presidential Campaign 13
Chapter 2. Campaign Management and Field Operations 34
Chapter 3. Campaign Organization and Strategy 55
Chapter 4. The Role of Polling 84
Chapter 5. Advertising 108
Chapter 6. The Campaign and the Press 135
Chapter 7. Political Party Panel 151
Chapter 8. Democratic/Liberal Panel 168
Chapter 9. Republican/Conservative Panel 196
Index 217

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https://doi.org/10.9783/9780812205992.55

Chapters in this book

Frontmatter i
Contents v
Introduction 1
The National Annenberg Election Survey 3
Chapter 1. The Vice Presidential Campaign 13
Chapter 2. Campaign Management and Field Operations 34
Chapter 3. Campaign Organization and Strategy 55
Chapter 4. The Role of Polling 84
Chapter 5. Advertising 108
Chapter 6. The Campaign and the Press 135
Chapter 7. Political Party Panel 151
Chapter 8. Democratic/Liberal Panel 168
Chapter 9. Republican/Conservative Panel 196
Index 217

Chapter 3. Campaign Organization and Strategy

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Chapters in this book

Chapters in this book

Chapters in this book