3. Step 1: Define a Shared Vision

Chapters in this book

1. Frontmatter i
2. Contents vi
3. Preface viii
4. 1. The DX Roadmap 1
5. 2. DX and the Challenge of Innovation 22
6. 3. Step 1: Define a Shared Vision 44
7. 4. Step 2: Pick the Problems That Matter Most 84
8. 5. Step 3: Validate New Ventures 117
9. 6. Step 4: Manage Growth at Scale 167
10. 7. Step 5: Grow Tech, Talent, and Culture 220
11. Conclusion 265
12. More Tools for Your Business 273
13. Self-Assessment: Is Your Organization Ready for DX? 275
14. Cases and Examples by Industry 279
15. Visual Overview of the DX Playbook and DX Roadmap 281
16. Notes 283
17. Notes 299
18. About the Author 313