The Digital Transformation Roadmap

Didier Bonnet, professor of strategy and digital transformation at IMD Business School and author of Leading Digital and Hacking Digital:
After over a decade of digital transformations, if we’ve learned one thing, it is that the battle to generate business value is won through breaking down organizational barriers and aligning people, processes, and metrics. With The Digital Transformation Roadmap, Rogers offers powerful insights to maximize the chances of transformation success.

Rita McGrath, Columbia Business School, and author of Seeing Around Corners and Discovery-Driven Growth:
Digital transformations all too often go badly wrong because those leading the change have not taken the time to work through the organizational and human barriers that keep things locked into old patterns. Armed with this terrific book, you can enter the transformational space with your eyes wide open. It will be your guide to what the future holds.

Bob Dorf, coauthor of The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company and lifelong entrepreneur:
Rogers provides a powerful blend of strategy and tactics to help large companies move smarter and faster into the digital world. Featuring "real world" lessons and a pile of hands-on tools, this book is your essential roadmap to get any firm moving at startup speed.

Sami Hassanyeh, chief digital officer, AARP:
Embark on your digital transformation journey with David Rogers as your insightful guide. Discover practical tools to create a reliable roadmap, ensuring success amidst constant technological shifts. Essential reading for leaders aspiring to thrive in a rapidly evolving digital landscape.

Melissa Winter, president, and Ben Salzmann, CEO, Acuity Insurance:
David L. Rogers’s work has both affected and validated our digital transformation efforts at Acuity. He’s provocative and pragmatic, teaching us a different way to think about and stand out from our competitors. His insight and advice continue to have lasting impacts on our digital journey.

Geoffrey Moore, author of Crossing the Chasm and Zone to Win:
When it comes to digital transformation, don’t get overly enamored with the digital and instead pay close attention to the transformation. That’s the key lesson of Rogers’s book, which calls on everyone in the enterprise, not just the IT team, to drive change.

Chris Reid, executive vice president, Identity Solutions, Mastercard:
With the rapid pace of technological change continually reshaping how business is done, leaders of today’s large global corporations are challenged more than ever. To thrive while facing disruption at every turn, they must be able to reinvent their companies again and again. The Digital Transformation Roadmap shows them how. In these pages, Rogers provides the indispensable guide for how to drive continuous change.

Steve Blank, the “father of modern entrepreneurship” and coauthor of The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company:
The Digital Transformation Roadmap lays out the five essential steps for corporate transformation. It's the essential resource for corporate leaders navigating continuous change.

Philipp Wohland, chief people and transformation officer, Virgin Media O2:
If you’ve never had the chance to engage with Prof. Rogers in the boardroom or the classroom, now is your chance. His new book opens the doors on what makes transformation work inside high-performance organizations. The key: engaging your own people at every level and every function of the business. Don’t miss this book!

Alex Osterwalder, CEO, Strategyzer, and inventor of the Business Model Canvas:
To succeed in today’s digital revolution, companies must reinvent not just their business models but also their organizations. Rogers’s book gives you the essential tools to tackle both challenges and to lead any established business to real and lasting transformation.

Athina Kanioura, chief strategy and transformation officer, PepsiCo:
Required reading for corporations grappling with how to thrive in the digital age. Rogers takes you behind the scenes of companies that are getting digital transformation right to drive real organizational change.