9. Gender, Spirits, And Beer: Representing Female And Male Bodies In Canadian Alcohol Ads, 1930S–1970S

Chapters in this book

1. Frontmatter i
2. Contents vii
3. List Of Figures xi
4. Acknowledgments xiii
5. Abbreviations xv
6. Introduction: Contesting Bodies, Nation, And Canadian History 3
7. Part One: Contested Meaning(S) Of Bodies And Nations
8. Exploring The Writing Of The History Of The Body
9. 1. Epiphany In The Archives 31
10. 2. Following The North Star: Black Canadians, Iq Testing, And Biopolitics In The Work Of H.A. Tanser, 1939–2008 49
11. Defining (Canadian) Bodies: Race And Colonialism
12. 3. Embodying Nation: Indigenous Sports In Montreal, 1860–1885 69
13. 4. The Boer War, Masculinity, And Citizenship In Canada, 1899–1902 97
14. Part Two: (Re)Fashioning The Body
15. Fashion, Clothing, And Bodies
16. 5. Packing And Unpacking: Northern Women Negotiate Fashion In Colonial Encounters During The Twentieth Century 117
17. 6. The Domesticated Body And The Industrialized Imitation Fur Coat In Canada, 1919–1939 134
18. Contesting Representations Of The Body/Sexuality
19. 7. An Excess Of Prudery? Lilias Torrance Newton’S Nude And The Censorship Of Interwar Canadian Painting 155
20. 8. The National Ballet Of Canada’S Normative Bodies: Legitimizing And Popularizing Dance In Canada During The 1950S 180
21. 9. Gender, Spirits, And Beer: Representing Female And Male Bodies In Canadian Alcohol Ads, 1930S–1970S 203
22. Bodies In Contests
23. 10. Nudity As Embodied Citizenship And Spectacle: Pageants At Canada’S Nudist Clubs, 1949–1975 226
24. 11. Modelling The U.N.’S Mission In Semi-Formal Wear: Edmonton’S Miss United Nations Pageants Of The 1960S 247
25. Part Three: Regulating Bodies
26. Transformations, Medicalization, And The Healthy Body
27. 12. Obesity In Children: A Medical Perception, 1920–1980 269
28. 13. Public Body, Private Health: Mediscope, The Transparent Woman, And Medical Authority, 1959 286
29. 14. Trans/Forming The Citizen Body In Wartime: National And Local Public Discourse On Women’S Bodies And “Body Work” For Women During The Second World War 305
30. Re/Producing Productive Bodies
31. 15. “Flesh, Bone, And Blood”: Working-Class Bodies And The Canadian Communist Press, 1922–1956 328
32. 16. “Better Teachers, Biologically Speaking”: The Authority Of The “Marrying-Kind” Of Teacher In Schools, 1945–1960 347
33. 17. Contesting A Canadian Icon: Female Police Bodies And The Challenge To The Masculine Foundations Of The Royal Canadian Mounted Police In The 1970S 368
34. Bibliography 387
35. Contributors 417
36. Index 423