Coffee Culture, Destinations and Tourism

Lee Jolliffe is a Professor of Hospitality and Tourism, University of New Brunswick, Canada. With a museum studies and tourism background, her research interests include studying how culinary heritage and tourism intersect. Recent publications include the edited volume Sugar Heritage and Tourism in Transition (Channel View Publications, 2013) and the co-authored volume (Hilary du Cros and Lee Jolliffe) The Arts and Events (Routledge, 2014).

Lee Jolliffe, editor of Tea and Tourism: Tourists, Traditions and Transformations (Channel View Publications, 2007) is a tourism academic at the University of New Brunswick in Canada. For this volume, investigating coffee-related destinations and tourism experiences around the world Jolliffe is joined by a cadre of researchers, resulting in an interdisciplinary and cross-cultural examination of how tourism related to coffee can have economic and social objectives, contributing to the development of destinations and the experiences of tourists, while in coffee-producing situations having the potential to improve the livelihoods of coffee farmers and their communities.

The volume offers an eclectic collection of essays, with some fascinating case studies.

Derek Hall, Maidens, Scotland, UK:

Many useful insights, connections and research ideas percolate through the pages of this frothy concoction. The book is reasonably well balanced, well researched and referenced, quite well illustrated, and clearly excellently edited. While not coffee table size, this volume deserves a place in libraries and places where readers may socialize and reflect while their beverages cool. Cool?

Iain Murray: School of Hospitality and Tourism Management, University of Guelph, Guelph, Ontario, Canada:

In the end, reading the book was generally fascinating and a few chapters (12 and 13 in particular) would be excellent reading for any jurisdiction or group that wants to establish a tourism venue to complement a coffee-growing operation, comparable to the development of wine tourism...A reader of this book will likely come away with some solid history and sociology lessons and, depending on his/her interests, some useful and potentially thought provoking ideas about coffee consumption, coffee production, fair trade, and the potential for all aspects of coffee to bolster existing tourism products both in developed and developing countries. Those responsible for tourism development should read this book.

Alister Matheson, Humber College Institute of Technology & Advanced Learning, Canada:

An intriguing perspective on the social and cultural dimensions of an experience we all take for granted. Through a series of international case studies the authors have illustrated a series of linkages between tourism and the world of coffee - including the relationships of coffee to hospitality, cafe environments as social places, coffee production and tourism destination development and coffee tourism as an agent of cultural change.