10. Asian American Food Blogging as Racial Branding

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments xi
4. Introduction 1
5. Part I. Stars and Celebrities
6. 1. Trans-Pacific Flows 13
7. 2. “I’m Thankful for Manny” 27
8. 3. A History of Race and He(te)rosexuality in the Movies 46
9. 4. Model Maternity 61
10. 5. YouTube Made the TV Star 74
11. 6. David Choe’s “KOREANS GONE BAD” 89
12. Part II. Making Community
13. 7. From the Mekong to the Merrimack and Back 105
14. 8. “You’ll Learn Much about Pakistanis from Listening to Radio” 124
15. 9. Online Asian American Popular Culture, Digitization, and Museums 139
16. 10. Asian American Food Blogging as Racial Branding 151
17. 11. Picturing the Past 165
18. Part III Wading in the Mainstream
19. 12. Paradise, Hawaiian Style 181
20. 13. Post-9/11 Global Migration in Battlestar Galactica 197
21. 14. “Did You Think When I Opened My Mouth?” 214
22. 15. Winning the Bee 228
23. 16. The Blood Sport of Cooking 244
24. Part IV. Migration and Transnational Popular Culture
25. 17. Curry as Code: Food, Race, and Technology 261
26. 18. Bollywood’s 9/11 276
27. 19. Hybrid Hallyu 290
28. 20. Transnational Beauty Circuits 304
29. 21. Making Whales out of Peacocks 321
30. 22. Failed Returns 335
31. About the Contributors 351
32. Index 355