The Use of the Internet by Political Parties and Candidates in the 2007 Scottish Parliament Election
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Rita Marcella
This paper reports the results of a study which investigated the use of the Internet by political parties and individual candidates as part of their campaigns for election to the Scottish Parliament in 2007. This was a comparative, follow-up study to one conducted prior to the previous Scottish Parliamentary election in 2003. Two methodologies were used in gathering data. Firstly, the content of the websites of 27 political parties and 12 individual candidates was analysed to identify the ways in which political participation by the Scottish public was encouraged via the provision of information and of opportunities for interaction, debate and feedback. Secondly, a series of email enquiries, based around key policy issues, was directed at political parties and individual candidates, to measure the speed and extent of response, as well as any efforts made towards the creation of an ongoing relationship with potential voters. The results indicate that the Internet was used mainly for the dissemination of information and ideas rather than for their exchange.
© 2008 by K. G. Saur Verlag, An Imprint of Walter de Gruyter GmbH & Co. KG, Federal Republic of Germany
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Articles in the same Issue
- Editorial: Libri Best Student Paper Award 2008
- Knowledge Dissemination of Word-of-Mouth Research: Citation Analysis and Social Network Analysis
- Environmental Scanning in Botswana's SMEs: A Study of the Manufacturing Industry
- Sharing Information Resources: a Study of School Clusters from Rural KwaZulu-Natal, South Africa
- LIS Education and Web Services in the Public Sector: the Case of Spain
- The Effect of Mass Purchase on Document Supply Service at South Korean Medical Libraries
- Information Literacy Development in Malaysia: A Review
- Interaction and Impact of Electronic Information Resources on Qatar University Faculty
- The Use of the Internet by Political Parties and Candidates in the 2007 Scottish Parliament Election
- 2009 Annual Award for the Best Libri Student Paper
- Tables of Contents: Vol. 58, No. 1–4
- Author Index: Vol. 58, No. 1–4
