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The impact of humor on memory: Is the humor effect about humor?
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Kieth A. Carlson
Published/Copyright:
January 14, 2011
Abstract
Humorous material tends to be recalled at higher rates than non-humorous material however it is not clear why this occurs. The present study evaluated semantic elaboration, incongruity resolution, and perceived humor explanations of this memory phenomenon. Participants rated either inspirational or humorous properties of stimuli and recalled photographs, keywords and phrases. Results were most consistent with the perceived humor hypothesis. Participants' ratings of humor predicted recall performance even when semantic elaboration and incongruity resolution were controlled.
Published Online: 2011-01-14
Published in Print: 2011-February
© 2011 Walter de Gruyter GmbH & Co. KG, Berlin/New York
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Articles in the same Issue
- Humor styles and relationship satisfaction in dating couples: Perceived versus self-reported humor styles as predictors of satisfaction
- The impact of humor on memory: Is the humor effect about humor?
- The use of humor in television advertising in Hong Kong
- Miss Grimshaw and the White Elephant: Categorism in a risque humor competition
- The pragmatics of humor reception: Young people's responses to a newspaper cartoon
- Book Reviews
