Semiotics, under the Challenge of Globalization
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Solomon Marcus
Abstract
Taking into account that the slogan of the next World Congress of Semiotics refers to global semiotics, we analyze, in this context, the different meanings of global and of the associated terms, such as civilization, culture and communication. We distinguish two notions of culture and several aspects of global semiotics, while civilization is shown to be the first proposed notion of culture. Communication is a much more complex activity, whose relation to sign process is not yet clarified. We conclude that no status of semiotics could be accepted that is incompatible with its global nature. Semiotics is a meta-discipline global in all respects. We point out in this way the complexity of the tasks of the 11th World Congress of Semiotics.
© 2014 by Walter de Gruyter Berlin/Boston
Articles in the same Issue
- Front matter
- Part One. Semiotic Conference Information
- List of the Plenary Speakers at The 11th World Congress of Semiotics (Oct. 5-9, 2012)
- A Sketch of Professor Ersu Ding ( 丁尔苏)
- Part Two. New Theories and Applications of Semiotics
- Iconicity, Otherness and Translation
- The Development of Semiotics and Linguistics from the Perspective of the Evolution of the Logical Systems of Categories
- Compound Signs
- A Glance at the Relation between Saussure and Aesthetics
- Semiotics, under the Challenge of Globalization
- Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands
- On the Change of the Middle Item and Cultural Markedness
- A Different Imagination: Authenticity and Inauthenticity of Narrating Kashmir
- Textual Identity Bothering the Semiotic Self: Nina’s Alternating Identities in Black Swan
- Subject, Dialogue and Transcendence in Sophocles’s Oedipus at Colonus
- Part Three. Special Section for Peircean Semiotics and the Philosophy of Inquiry
- Introduction to the Special Section for Peircean Semiotics and His Philosophy of Inquiry
- Peircean Habits and the Life of Symbols
- Information, Abstraction and the External Structure of the Sign: Their Relation to the Social Sciences
- Peircean Triadicity: Application to Deictic Use
- Part Four Special Section for Tartu Semiotics
- What Is Special about Our Activities in Tartu?
- The Semiotics of the Noosphere and Signs that Matter
- Political Analysis as Auto-Communication of Culture
- Boris Uspenskij and the Tartu–Moscow School of Semiotics
- Scientific Dialogue in Lotmanian Semiotics: From Language to Languages
- Part Five Special Section for Cognitive Semiotics
- CogSem Notes III
Articles in the same Issue
- Front matter
- Part One. Semiotic Conference Information
- List of the Plenary Speakers at The 11th World Congress of Semiotics (Oct. 5-9, 2012)
- A Sketch of Professor Ersu Ding ( 丁尔苏)
- Part Two. New Theories and Applications of Semiotics
- Iconicity, Otherness and Translation
- The Development of Semiotics and Linguistics from the Perspective of the Evolution of the Logical Systems of Categories
- Compound Signs
- A Glance at the Relation between Saussure and Aesthetics
- Semiotics, under the Challenge of Globalization
- Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands
- On the Change of the Middle Item and Cultural Markedness
- A Different Imagination: Authenticity and Inauthenticity of Narrating Kashmir
- Textual Identity Bothering the Semiotic Self: Nina’s Alternating Identities in Black Swan
- Subject, Dialogue and Transcendence in Sophocles’s Oedipus at Colonus
- Part Three. Special Section for Peircean Semiotics and the Philosophy of Inquiry
- Introduction to the Special Section for Peircean Semiotics and His Philosophy of Inquiry
- Peircean Habits and the Life of Symbols
- Information, Abstraction and the External Structure of the Sign: Their Relation to the Social Sciences
- Peircean Triadicity: Application to Deictic Use
- Part Four Special Section for Tartu Semiotics
- What Is Special about Our Activities in Tartu?
- The Semiotics of the Noosphere and Signs that Matter
- Political Analysis as Auto-Communication of Culture
- Boris Uspenskij and the Tartu–Moscow School of Semiotics
- Scientific Dialogue in Lotmanian Semiotics: From Language to Languages
- Part Five Special Section for Cognitive Semiotics
- CogSem Notes III