Emotional woman – rational man? Gender stereotypical emotional expressivity of German politicians in news broadcasts
-
Anna-Maria Renner
and
Lena Masch
Abstract
Drawing on literature about the different television coverage of male and female politicians and gender-specific leadership behavior, differences in the visibility of female and male politicians’ emotions on television can be assumed. These assumptions are particularly relevant when considering studies on the effects of politician’s emotional displays on voters’ assessments. In order to examine the prevalence of female and male politicians’ emotions, we conducted a visual media content analysis of about 1,000 video sequences based on a sample of 66 news broadcasts. Since this comprehensive sample includes video sequences of German politicians holding various positions within the political system, it enables us to draw generalizable conclusions on the televised emotionality of leading politicians. We find that female politicians’ emotions can be seen more frequently on television than male politicians’ emotions. Moreover, female politicians’ positive emotions are shown more frequently than those of male politicians.
© 2019 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
- Titelseiten
- Editorial
- Editorial 2019
- Articles
- Lying press: Three levels of perceived media bias and their relationship with political preferences
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- Media frames and public perceptions of global poverty in the UK: Is there a link?
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- Book Reviews
- Frandsen, F., & Johansen, W. (2017). Organizational crisis communication: A multivocal approach. London: Sage. 280 pp.
- Zienkowski, J. (2017). Articulations of self and politics in activist discourse: A discourse analysis of critical subjectivities in minority debates. Cham: Palgrave Macmillan/Springer Nature. xix + 451pp.
- Carlsson, U., & Pöyhtäri, R. (Eds.) (2017). The assault on journalism. Building knowledge to protect freedom of expression. Göteborg: Nordicom. 378 pp.
Articles in the same Issue
- Titelseiten
- Editorial
- Editorial 2019
- Articles
- Lying press: Three levels of perceived media bias and their relationship with political preferences
- Still marginalized: Gender inequalities in the largest Polish daily’s sports coverage
- Media frames and public perceptions of global poverty in the UK: Is there a link?
- Emotional woman – rational man? Gender stereotypical emotional expressivity of German politicians in news broadcasts
- Genres matter: Video games as predictors of physical aggression among adolescents
- Book Reviews
- Frandsen, F., & Johansen, W. (2017). Organizational crisis communication: A multivocal approach. London: Sage. 280 pp.
- Zienkowski, J. (2017). Articulations of self and politics in activist discourse: A discourse analysis of critical subjectivities in minority debates. Cham: Palgrave Macmillan/Springer Nature. xix + 451pp.
- Carlsson, U., & Pöyhtäri, R. (Eds.) (2017). The assault on journalism. Building knowledge to protect freedom of expression. Göteborg: Nordicom. 378 pp.
