Contents

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgements vii
4. Contributors ix
5. Glocalization and the Discourses of Cultural China: An Introduction 1
6. Part I: Conflict, Crisis, and Discourse Struggle in Cultural China
7. 1. Official Discourse of a “Well-off Society”: Constructing an Economic State and Political Legitimacy 13
8. 2. Dances with Discursive Ghosts: Ideology of the Body in Contemporary Chinese Cinema from Unrequited Love to Big Shot’s Funeral 27
9. 3. A Woman Warrior or a Forgotten Concubine? Verbal Construction of a Feminist Politician in Taiwan 53
10. 4. The SARS Case Report as a Genre: How It Figures in Anti-SARS Social Practice 71
11. Part II: Hybridized and Diverse Discourses in Cultural China
12. 5. Patterns of Global-Local Fusion in Chinese Internet Advertising 99
13. 6. Children’s Television Programs in China: A Discourse of Success and Modernity 113
14. 7. Confucianism and Utilitarianism in Jiang-Clinton Rhetoric 129
15. 8. East Is East and West Is West? Values and Styles of Communication in Foreign-Invested Enterprises in China 151
16. 9. News Coverage on Soong Meiling’s Death across Mainland China, Hong Kong, and Taiwan 167
17. Part III: Discourse and Identity in Cultural China
18. 10 Discourse and Cultural Identity: Towards a Global Identity for Hong Kong 189
19. 11. Analyzing Chinese Identity Today: New Insights into Identity Rankings of Young Adults in Urban China 203
20. 12. The Mediated Chinese Individual Globality 231
21. Towards a Chinese-Discourse-Studies Approach to Cultural China: An Epilogue 243
22. Index 255