Chapter 8 The Neon Revolution

Chapters in this book

1. Frontmatter I
2. Dedication V
3. Contents VII
4. Abbreviations
5. Introduction 1
6. Part I: Shaping the Advertising Terrain
7. Chapter 1 Turning the Public Sphere into an Industry 11
8. Chapter 2 The City, a New Eldorado for Advertising 52
9. Part II: Preserving and Beautifying
10. Chapter 3 The Invention of Urban Landscapes 85
11. Chapter 4 The Dangers of Advertising 118
12. Part III: Equipping Without Clutter
13. Chapter 5 Furnishing the Streets 143
14. Chapter 6 Advertising in the Age of Mobility 160
15. Part IV: Reinventing Night Life
16. Part IV: Reinventing Night Life 175
17. Chapter 7 Advertising Lights in the Pre-Neon Era 179
18. Chapter 8 The Neon Revolution 191
19. Conclusion 219
20. References
21. Appendix 235
22. Index