Index

Chapters in this book

1. Frontmatter I
2. Preface to Handbooks of Communication Science series V
3. Contents IX
4. 1 Management and economics of media and communication – History and definition of the field 1
5. Section I – Theories
6. 2 Industrial organization of media markets and competition policy 21
7. 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
8. 4 (New) Institutional media economics 69
9. 5 Political economy 87
10. Section II – Methods
11. 6 Quantitative methods 109
12. 7 Qualitative methods in media management research 129
13. Section III – Key issues
14. 8 Convergence 151
15. 9 Content platforms 169
16. 10 Media concentration 187
17. 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
18. 12 Innovation & creativity: Media as business and commons 223
19. 13 Labour and risk in the media industries: Individual and organisational perspectives 241
20. 14 Media and the economic cycle 261
21. 15 Designing marketing models for media products 281
22. 16 Branding: Media brands and brands as media 311
23. 17 Transnational media and their management 333
24. Section IV – Regional perspectives and peculiarities
25. 18 North America 355
26. 19 Latin America 365
27. 20 Media management and economics research in Northern Europe 375
28. 21 Southern Europe 393
29. 22 Central and Eastern Europe 405
30. 23 East Asia 417
31. 24 Media management and economics research in China 427
32. 25 Media economics in India: Traversing the Rubicon? 441
33. 26 Australia and New Zealand 457
34. 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
35. Section V – Future
36. 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
37. Contributors 497
38. Index 505