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Business Rhetoric in German Novels
From Buddenbrooks to the Global Corporation
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Ernest Schonfield
Language:
English
Published/Copyright:
2018
About this book
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 29, 2018
eBook ISBN:
9781787443570
Original publisher:
Camden House
Pages and Images/Illustrations in book
Main content:
306
eBook ISBN:
9781787443570
Keywords for this book
Business Rhetoric; German Novels; Literature; Business Practices; German Language; Cultural Imaginaries; Political Ideologies; Interpretive Skills; Business; Persuasive Language; Critique; Artistic; Cultural; Economic
Audience(s) for this book
Professional and scholarly;
