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Data Visualization for Business Decisions
A Laboratory Manual
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Andres Fortino
Language:
English
Published/Copyright:
2020
About this book
This workbook is intended for business analysts who wish to improve their skills in creating data visuals, presentations, and report illustrations used to support business decisions. It is a qualitative lab to develop the power of visualization and discrimination. It does not require the reader to modify charts, but to analyze and describe what would improve charts. In a set of controlled exercises, the reader is taken through the eighteen elements of six dimensions of analyzing and improving charts, visuals and reports used to communicate business concepts. Includes companion files with videos, sample files, and slides used in examples from the book.
The companion files are available online by emailing the publisher with proof of purchase at info@merclearning.com.
Features:
- Includes eighteen labs, three for each of the six major dimensions of data visuals: Story, Signs, Purpose, Perception, Method, and Charts
- Uses a comprehensive RAIKS (Rapid Assessment of Individual Knowledge and Skills) survey to judge readers’ progress before and after using the text
- Provides a capstone exercise to review the aggregate analysis and final results for the two analyzed charts
- Companion files that include video tutorials and all of the sample files and templates used in the book's examples
The companion files are available online by emailing the publisher with proof of purchase at info@merclearning.com.
Author / Editor information
Fortino Andres :
Andres Fortino, PhD holds an appointment as a clinical associate professor of management and systems at the NYU School of Professional Studies, where he teaches courses in business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers, and has received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures.
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 30, 2020
eBook ISBN:
9781683925934
Paperback published on:
July 15, 2020
Paperback ISBN:
9781683925958
Edition:
3rd edition
Pages and Images/Illustrations in book
Main content:
150
Keywords for this book
RAIKS; Rapid Assessment of Individual Knowledge and Skills; qualitative analysis; business communication
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
