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1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising
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Elizabeth Rodwell
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Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction: Pushing Buttons 1
- 1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising 25
- 2. Interactivity and Gatekeeping: The Compass and the Limits of Conservative Corporate Culture 46
- 3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo 64
- 4. The New Interactive Television 89
- 5. Teaching Citizen Journalism: Media Activism and Our Planet-TV 108
- Conclusion 129
- Notes 143
- Bibliography 163
- Index 179
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction: Pushing Buttons 1
- 1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising 25
- 2. Interactivity and Gatekeeping: The Compass and the Limits of Conservative Corporate Culture 46
- 3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo 64
- 4. The New Interactive Television 89
- 5. Teaching Citizen Journalism: Media Activism and Our Planet-TV 108
- Conclusion 129
- Notes 143
- Bibliography 163
- Index 179
