7 Kids Bids Television advertising and Child Consumers

Chapters in this book

1. Front Matter i
2. Contents vii
3. Introduction 1
4. Old Dutch Potato Chips A Canadian Company? 21
5. The Changing Chip Industry Potato Growers and Federated Fine Foods 56
6. Corporate Mythology and Culinary Tourism Hardbite and Covered Bridge Potato Chips 72
7. Cheezies A No-Growth Model 97
8. The “Romance” of Chocolate Paulins, Moirs, and Gano ng 128
9. Candy Manufacturers Surviving in an Anti-Sugar World 168
10. Kids Bids Television advertising and Child Consumers 197
11. Conclusion 231
12. Acknowledgements 239
13. Notes 243
14. Bibliography 321
15. Illustration Credits 334
16. Index 335