Multimodal discourses of collective memory
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Malgorzata Fabiszak
Abstract
The aim of this paper is to analyze the interaction of the visual and the verbal layers of the memorials in the former extermination sites in Poland (cf. Young 1993). Two of the selected memorials were designed and erected in the 1960s (Chełmno nad Nerem and Majdanek) while the other two (Bełżec and Radegast) in the 2000s. The four case studies use the analytic categories of image schemata and metaphoric and metonymic extension in the analysis of the memorial landscape and critical discourse analysis in the analysis of the verbal layer. Memorials are memory carriers which have been constructed to facilitate rituals of commemoration designed to strengthen the in-group ties and collective identity. They thus become the potential vehicle of ideology of the period in which they were created. The analysis of the verbal and visual elements of the representation show how the change in the dominant discourse affected the design of the memorials, as well as how the traumatic landscape, in which these memorials are erected, motivated their imagery.
Abstract
The aim of this paper is to analyze the interaction of the visual and the verbal layers of the memorials in the former extermination sites in Poland (cf. Young 1993). Two of the selected memorials were designed and erected in the 1960s (Chełmno nad Nerem and Majdanek) while the other two (Bełżec and Radegast) in the 2000s. The four case studies use the analytic categories of image schemata and metaphoric and metonymic extension in the analysis of the memorial landscape and critical discourse analysis in the analysis of the verbal layer. Memorials are memory carriers which have been constructed to facilitate rituals of commemoration designed to strengthen the in-group ties and collective identity. They thus become the potential vehicle of ideology of the period in which they were created. The analysis of the verbal and visual elements of the representation show how the change in the dominant discourse affected the design of the memorials, as well as how the traumatic landscape, in which these memorials are erected, motivated their imagery.
Chapters in this book
- Prelim pages i
- Table of contents v
-
Introduction
- Discourse, cognition and society 1
-
Part I. Socio-cognitive approach to discourse
- From butchers and surgeons to the linguistic method 21
- Individual differences and in situ identity marking 39
- The persuasive (and manipulative) power of metaphor in ‘austerity’ discourse 79
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Part II. Discourse strategies in multimodal communication
- The construction of meaning in multimodal discourse 111
- Multimodal metaphor, narrativity and creativity in TV cosmetics ads 137
- Multimodal discourses of collective memory 159
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Part III. Cross-linguistic (English – Spanish) perspectives
- Exploring specific differences 187
- The use of metaphor and evaluation as discourse strategies in pre-electoral debates 215
- A text-world account of temporal world-building strategies in Spanish and English 245
- Gesture structuring strategies in English and Spanish autobiographical narratives 273
- Index 297
Chapters in this book
- Prelim pages i
- Table of contents v
-
Introduction
- Discourse, cognition and society 1
-
Part I. Socio-cognitive approach to discourse
- From butchers and surgeons to the linguistic method 21
- Individual differences and in situ identity marking 39
- The persuasive (and manipulative) power of metaphor in ‘austerity’ discourse 79
-
Part II. Discourse strategies in multimodal communication
- The construction of meaning in multimodal discourse 111
- Multimodal metaphor, narrativity and creativity in TV cosmetics ads 137
- Multimodal discourses of collective memory 159
-
Part III. Cross-linguistic (English – Spanish) perspectives
- Exploring specific differences 187
- The use of metaphor and evaluation as discourse strategies in pre-electoral debates 215
- A text-world account of temporal world-building strategies in Spanish and English 245
- Gesture structuring strategies in English and Spanish autobiographical narratives 273
- Index 297
