Pathways to Multimodality
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Edited by:
John A. Bateman
, Jana Pflaeging , Hartmut Stöckl and Janina Wildfeuer
Pathways to Multimodality offers an exciting new platform for innovative scholarship in multimodality building on a wide range of disciplines including, but not limited to, linguistics, media studies, visual communication, journalism, rhetoric, film and comic studies. In all of these fields and beyond, multimodality has become one of the most influential perspectives available for the study of communicative processes in which broad varieties of semiotic modes and resources, such as speech, writing, image, sound and many more, combine in specific media artefacts and interactions. Pathways to Multimodality invites monographs and edited volumes that explicitly address the multimodal nature of communication in all its depth and diversity. The series especially promotes empirical work that draws on larger sets of multimodal data and adopts qualitative, quantitative, or mixed-methods approaches as well as contributions advancing general aspects of multimodal theory and method. Clarity of presentation is a key priority as the series is addressed to a wide readership of both newcomers and experts across the full diversity of multimodal communities and caters for a broad variety of teaching, research, and application contexts.
Editorial Board
Jannis Androutsopoulos
Arlene Archer
Jeff Bezemer
Neil Cohn
Arnulf Deppermann
Charles Forceville
Ellen Fricke
Tuomo Hiippala
Carey Jewitt
Jens E. Kjeldsen
Silvia Kutscher
Fei Victor Lim
Martin Luginbühl
Arianna Maiorani
Konstanze Marx
Lorenza Mondada
Cornelia Müller
Sigrid Norris
Florence Oloff
Asli Ozyurek
Louise Ravelli
Axel Schmidt
Frank Serafini
Jürgen Spitzmüller
Dušan Stamenković
Crispin Thurlow
Assimakis Tseronis
Rebekah Wegener
Topics
Conspiracy theories are on the rise, especially on social media. This study examines how conspiracy theories are communicated in video format. It provides an overview of formats, thematic structure, and multimodal patterns of argumentation, offering an analytical framework for the integrative observation of language and image that can be applied in future studies.