Akademie des Deutschen Buchhandels Praxiswissen Verlag
-
Edited by:
Tina Findeiss
-
On behalf of:
Akademie des Deutschen Buchhandels
In cooperation with the Academy of German Booksellers (ADB), this series discusses issues of relevance for professional practice in trade and specialist publishing houses, media companies, and their respective industry environments. It focuses in particular on topics in managerial economics that arise in publishing houses, editorial and marketing departments, media consultancy, and e-publishing.
This book offers practical guidelines to project directors in the publishing industry for managing organizational changes, introducing new business models, and implementing book projects. It describes every step of project development from launch to completion and helps readers to avoid pitfalls with instructions, checklists, and tips. The author presents a unique cross-section of examples for applying project management methods.
This book imparts the fundamental legal understanding required for the purchase and sale of marketing rights for publishing house products. The aim is to enable the reader to competently deal with publishing contracts of every kind. Specific areas of focus include classic copyright and publishing law, the role of collecting societies, issues related to subsidiary rights and their exploitation, as well as questions regarding royalties.
The Internet has become mobile: the iPhone and the iPad have set off a wave of new developments, with eBooks, eJournals, and apps spearheading a new mass market. This volume contains practical instructions for the design and realization of products for the mobile publishing market. Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.
