After Publication: Distributing and Marketing Your Book

Our advanced online platform has been meticulously designed for content discovery and ease of use. It’s the digital home for your research, enriched with detailed metadata and optimized for search engines, allowing scholars and librarians to easily discover and engage with your work.

Abstracting and indexing services are vital tools in discovering your work online, as these enable scholars to find relevant content based on metadata tags and abstracts. We work with major A&I services to ensure your books are listed and indexed on major discovery platforms, including CrossRef, Google Scholar, DOAB, EBSCO, ProQuest and more.

We further advance discovery by ensuring that all of our online content is optimized for search engines (SEO), systematically updating metadata, keywords and descriptions on all product pages.

Libraries and academic institutions are one of the most important channels for ensuring your book reaches the right readers. We maintain close partnerships with a global network of institutions, from public libraries to highly ranked university libraries, to put your book in the hands of academic communities.

Our sales teams also work with booksellers and major e-commerce platforms to distribute your book to readers all over the world. Whether it’s Japanese companies such as Maruzen and Kinokuniya, American organizations like GOBI, global online platforms like Amazon or more local distribution platforms, we ensure your book can reach the widest international audience possible.

We publish annual digital catalogs for many of our subject areas to ensure our partners know when your book is available. Each of these catalogs is often released at the same time as an industry event, such as a conference in a specific field.

Every publication benefits from our core global marketing activities, which are designed to boost discoverability across key channels. This includes subject-specific newsletters, Google and Amazon Shopping advertising, Google Books integration, and ongoing digital campaigns.

Global Visibility: How We Make Your Book Discoverable

• Google Shopping campaigns that automatically include new titles
• Amazon Advertising campaigns with smart targeting rules
• Google Books integration so your title is indexed and available for preview
• Large scale SEO activities to improve search rankings across all of our individual product pages
• Subject newsletters that highlight new books and collections
• Expert guidance on how you can promote your book after it’s published

These activities work together to ensure your book is continuously promoted, indexed and surfaced across global academic, retail and library channels.

In addition, we offer a range of tailored promotional activities such as PR outreach, blog features, podcasts, display advertising, social media campaigns, conference displays, and more. While not every title receives the same level of individual promotion, our marketing support is guided by the book’s scope and readership profile to ensure every title reaches its most relevant readers.

Digital Campaigns and Audience Targeting

• Display ads and digital campaigns for subject-based collections and theme-based promotions (e.g. Female Voices in Academic or Open Access Week)
• Targeted LinkedIn, Meta and Google ads for subject clusters or selected titles
• Institutional and library advertising through partners like JSTOR and EBSCO
• Premium retail visibility through Amazon A+ and Ingram backlist advertising for selected titles

Author Engagement and Publicity

• We regularly showcase author insights and research impact on the De Gruyter Brill Conversations blog and on our podcasts
• We participate in key academic conferences and showcase our newly published titles, high performing backlist works or niche books aligned with the conference theme.
• Automated book reviews for new titles sent to relevant journals, scholarly outlets and review platforms.
• We offer PR support for books that have strong market potential or clear relevance to current public conversations.
• Textbook adoption outreach for strong candidates for course adoption in higher education

Author Support Programs

• Free webinars on publishing, promoting your work and using AI responsibly
• Author guides and toolkits that help you navigate promotion and academic communication
• We regularly launch author surveys to capture your feedback and improve your experience

In our experience, authors who actively promote their book can have a huge impact on the book’s overall reach and engagement. Especially with online self-promotion, authors can take control and share their work directly and on their own terms, whenever and wherever they want.

Here are some promotional channels for you to consider:

Social media

Social media is especially useful for increasing the visibility of your book within scholarly communities, broadening your audience, and boosting your academic profile. Read our full guide on promoting your work on social media – and don’t forget to tag us and we will boost your post by liking it!

Blog

You can write a guest post on an established academic blog – like De Gruyter Brill Conversations – or maintain your own blog.

Podcasts

Just like blogs, podcasts provide a long-form format for you to discuss your work. Consider being a guest on one of our podcasts.

Amazon Author Central

A great way to gain visibility, build your author brand, and encourage sales is to set up an Amazon Author Central profile. You can add all of your publications to your profile and gain insights on how they perform.

Book Reviews

A well-written review, done by a renowned expert in the field, can make all the difference. You can ask your peers whether they would be willing to write a review of your work, preferably in a relevant journal but also on platforms where publications are sold.

Conferences

If you're launching a new publication, consider proposing a book presentation or Q&A session with the conference organizers.