The basis of the discovery process for a new pharmaceutical product is in understanding the mechanism of action of a particular disease or processes in the organism related to the disease and/or its symptoms. The essence of a pharmaceutical is in the active ingredient capable of affecting processes within the organism beneficially. The discovery process includes a particular sequence of activities of various profiles of experts, about which various authors agree. The history of pharmaceutical industry (and pharmacy) is measured from one discovery of an innovative drug or approach to treatment of a particular disease to the next one. The cost of pharmaceutical products is one of the key causes of controversy related to this industry. Numerous cultures have proverbs expressing the opinion that health is priceless or that health is the greatest wealth. What if health does have a price? One of the basic premises of marketing is that price should reflect consumer value.
Contents
-
October 11, 2012
-
October 11, 2012
-
Open AccessLaparoscopically assisted resection of jejunal diverticula. A case report and review of the literatureOctober 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
October 11, 2012
-
Open AccessAssociation between body mass index, body fat per cent and muscle power output in soccer playersOctober 11, 2012
-
October 11, 2012
-
October 11, 2012
-
Open AccessUse of the omental free flap for reconstruction of degloving hand and foot injuries: two case reportsOctober 11, 2012
-
Open AccessSuprapatellar fat pad inflammation in step aerobics athletes: MR imaging evaluation of two casesOctober 11, 2012
-
October 11, 2012
-
October 11, 2012