Volume 27, Issue 1

What is it that helps newspapers gain or at least keep readers; is it the specific content they offer or measures of design? In an explorative secondary analysis, local daily newspapers in Germany are compared to daily newspapers in the US. The newspapers used in this study were analyzed twice, both in the 1980s and the mid-1990s. In the US, visualizing information and displaying it more generously were more important for positive developments in circulation than in Germany. In Germany, community orientation and an increased retrievability of content helped newspapers secure their sales figures. These different recipes for newspaper success point to cultural differences in what reading a newspaper means.

The proliferation of cable television in Israel through independent infrastructures has provided a unique opportunity for a quasi-experimental study on audience response, and Israeli families in particular, to a new media technology. Cable television subscription in Israel differs from non-cable households in the sense that cable television provides more individual viewing situations and encourages solitary TV viewing, and therefore should be considered a new media technology. This study examines various family characteristics and their ability to predict the extent to which families use the new technology for socialization. Data concerning family characteristics, duration of cable TV subscription and the extent families use television for instrumental, integrative and educational purposes, were collected from 254 urban families in 11 neighborhoods in the main cities of Israel. The results support the structural functional theory of communication as opposed to the technological, deterministic theory of communication. Subscription to cable television did not prove to be a significant predictor of the extent to which Israeli urban families use television to fulfill major socialization purposes. Family characteristics were found to influence the socializing role of cable television. The study reveals associations between certain family characteristics and the kind of socialization role (instrumental, integrative or educational) that television plays in the family. Cable television, by now a well-established feature in many households, may be considered a test case, and its current uses in the family an indication of the implications regarding the introduction of newer media technologies such as the PC and the Internet, and their potential socialization purposes within families.

This study examined the representation of women in the world press, through the coverage of two very different events during 1995: The 50th anniversary of the surrender of Nazi Germany and the end of World War II, and the 4th Conference on Women in Beijing. Using the first level of the agenda-setting approach (the frequency of the representation of women in the news) as well as the second level (the manner of their representation) we analyzed the content of more than 10,000 stories which appeared in the news around the world. The findings show that women's presence is still not felt in the world's press, that is, they are not there in great frequency or quantity, regardless of the event, and even when they are present, they are associated more with the private than with the public sphere. Second level agenda-setting research would suggest that this might simply reinforce existing stereotypes.

Feminist research is inherently linked to action, since it integrates scholarship with activism and seeks a fundamental social change. As such, it studies communciation processes as action-oriented on two complimentary levels: (a) action within – the perpsective of meanings created as a result of active negotiations with texts by specifically socially-situated audiences; and (b) social action – the perspective that understandings of human communication should be applied for the improvement of social life. Such a perspective emphasizes subjectivity as the central form of knowledge-making and studying, it encourages reserachers' reflexivity upon their personal, social and political positioning, it prioritizes interdisciplinary and multidimensional cooperation, it encourages non-hiereachical and empowering researcher-researchee relationships, and redefines a host of ethical research-related issues. The result is a series of challenges to normative assumptions about conducting and presenting science, and about the value of social knowledge and its emancipatory implications. A variety of case-studies applying feminist perspectives to communication research will be presented to illustrate these issues from the areas of news, advertising, children's culture, media texts and construction of gender identities, and the use of new technologies. The implications of the feminist approach to the redifinition of communication studies, and its possible contribution to bridging theory and practice, research and social change, academy and everyday life, will be highlighted.

Kijkwijzer is the name of the new Dutch rating system in use since early 2001 to provide information about the possible harmful effects of movies, home videos and television programs on young people. The rating system is meant to provide audiovisual productions with both age-based and content-based ratings. It is designed to enable self-regulation by the audio-visual sector. The development of Kijkwijzer, which took place under the auspices of NICAM, the Netherlands Institute for the Classification of Audiovisual Media, is based on consumer research among Dutch parents, as well as theories and research on children and the media. The consumer survey that preceded the development of Kijkwijzer revealed that 70% of Dutch parents indicated that they would use a rating system. The majority of parents liked to receive information on the content of media productions, particularly about violence, frightening content, sexual depictions, discrimination, drug abuse, and coarse language. Parents also wanted age categories. Kijkwijzer distinguishes four age categories: All Ages, 6, 12 and 16. This article gives an overview and account of the various principles underlying Kijkwijzer version 1.1. It also offers suggestions for improvement of future versions of Kijkwijzer.

This article aims to examine existential meaning constructions from an action theoretical perspective in a specific Internet environment: the personal homepage. Personal homepages are on-line multi-media documents addressing the question ‘Who am I?’ Authors of personal homepages provide information on both their personal and public identity. These identity constructions sometimes include reflections on the meaning of life. Answers to questions on the meaning of life reflect the way in which individuals assign ultimate meanings to human life, and consist of three key components: orientation (goals and objectives), beliefs, and experience. This paper aims to examine existential meaning constructions from a action theoretical perspective in a specific Internet environment: the personal homepage. Findings are reported of a qualitative content analysis of answers to the meaning of life provided in a sample of 42 personal homepages. We found that most answers to the meaning of life could be interpreted either as ‘divine/religious’, ‘experience centered’, ‘cosmic’, or ‘social utopian’. The answers provided on the homepages showed similarities with findings reported in other studies on existential meaning. In addition, we found that this Internet environment offers new venues for expressing orientation (goals and objectives), beliefs, and experience reflecting answers to the meaning of life.

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