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book: Orchestrating Public Opinion
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Orchestrating Public Opinion

How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
  • Paul Christiansen
Language: English
Published/Copyright: 2018

About this book

This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Author / Editor information

Christiansen Paul :

Paul Christiansen is associate professor of music at Seton Hall University.

Topics

Publishing information
Pages and Images/Illustrations in book
eBook published on:
January 14, 2019
eBook ISBN:
9789048531677
Pages and Images/Illustrations in book
Main content:
256
Illustrations:
3
View content
https://doi.org/10.1515/9789048531677
eBook ISBN: 9789048531677
Keywords for this book
Music; political ads; US presidential campaigns
Audience(s) for this book
Professional and scholarly;
Creative Commons
BY-NC-ND 4.0
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