Internet-Branding: Marketing und Markenführung im Internet

Book

Internet-Branding

Marketing und Markenführung im Internet

Language: German

Published/Copyright: 2001

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This book is in the series

Frontmatter Publicly Available Download PDF	I
Vorwort Requires Authentication Unlicensed Licensed	V
Inhaltsverzeichnis Publicly Available Download PDF	VII
Abbildungsverzeichnis Requires Authentication Unlicensed Licensed	XI
Tabellenverzeichnis Requires Authentication Unlicensed Licensed	XIV
1. Einführung Requires Authentication Unlicensed Licensed	1
2. Grundlagen des Internet-Branding Requires Authentication Unlicensed Licensed	3
3. Internet-Marketing Requires Authentication Unlicensed Licensed	33
4. Markenführung im Internet Requires Authentication Unlicensed Licensed	105
5. Integriertes Internet-Branding Requires Authentication Unlicensed Licensed	182
6. Organisatorische Implikationen des Internet-Branding Requires Authentication Unlicensed Licensed	210
Literaturverzeichnis Requires Authentication Unlicensed Licensed	218
Sachverzeichnis Requires Authentication Unlicensed Licensed	233
Backmatter Requires Authentication Unlicensed Licensed	238

Publishing information

Pages and Images/Illustrations in book

eBook published on:

February 5, 2018

eBook ISBN:

9783110503968

Hardcover published on:

January 1, 2001

Hardcover ISBN:

9783828201903

Pages and Images/Illustrations in book

Main content:

236

Other:

78 Abb.

https://doi.org/10.1515/9783110503968

eBook ISBN: 9783110503968

Hardcover ISBN: 9783828201903

Keywords for this book

Internet; Marketing

Safety & product resources

Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com