Why Trust Matters

Robert H. Frank, author of Under the Influence: Putting Peer Pressure to Work:
Why Trust Matters validates my long-standing membership in the Ben Ho fan club. His deep knowledge of the historical record, his careful application of economic reasoning, and his charm shine through on every page of this highly readable account of the role of trust in economic and social life.

Joel Stein, author of In Defense of Elitism: Why I'm Better Than You and You're Better Than Someone Who Didn't Buy This Book:
This blurb is an act of trust between you, the potential buyer, and me, the esteemed writer who risked his literary reputation to endorse this book. I do so with no fear. Mostly because Benjamin Ho has written a great, necessary, fun, hopeful book that makes you rethink the very basics of society and partly because my rep isn’t all that great.

Seth Stephens-Davidowitz, author of Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are:
Benjamin Ho writes about one of the most important and underexplored factors in how well society functions: trust. Why Trust Matters is clear, engaging, and persuasive: trust me!

Charles J. Wheelan, author of Naked Economics: Undressing the Dismal Science:
Illustrating how a seemingly noneconomic concept is, in fact, at the heart of many fundamental economic concepts, Why Trust Matters looks back in history to develop the idea that trust undergirds most human interactions. Ho has written a timely, interesting, and fun work for specialists and nonspecialists alike.