Book
Ahead of Publication
Produktmanagement – Innovation – Digitalisierung
Moderne Produktplanung, Entwicklung und Vermarktung
Language:
German
Published/Copyright:
2026
About this book
This product management textbook guides the reader through the process of product planning, development, and marketing. Integrating modern concepts from marketing, innovation management, and product development, it explains how to develop an innovative, successful product step by step. It also reveals the potential applications of modern methods such as digital twins and artificial intelligence.
- Behandelt aktuelle Anwendungen wie den digitalen Zwilling, Geschäftsmodellinnovation, Plattformökonomie, digitales Marketing, agile Methoden, laterales Marketing, Anwendungen der künstlichen Intelligenz.
Author / Editor information
Gerd Schwandner, TH Ingolstadt, Germany.
Topics
Publishing information
Pages and Images/Illustrations in book
eBook
planned publication:
May 18, 2026
eBook ISBN:
9783111558806
Paperback
planned publication:
May 18, 2026
Paperback ISBN:
9783111557496
Pages and Images/Illustrations in book
Front matter:
10
Main content:
670
Coloured Illustrations:
260
Tables:
60
eBook ISBN:
9783111558806
Paperback ISBN:
9783111557496
Keywords for this book
Product management; Innovation management; Digitalisation; Product marketing; Product positioning
Audience(s) for this book
Students of business informatics, computer science, business; practitioners
Safety & product resources
-
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
