International Business as Responsible Business
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John Bryson
About this book
Framed around central themes of risk, responsibility and sustainability, this textbook uses a practice-oriented approach to explore how global businesses are navigating disruptive innovations, responding to evolving regulations, adapting to ecological challenges and developing strategies to enhance growth, sustainability and competitiveness. Key features include: • Case studies covering businesses of all sizes, from small firms to multinational corporations, across industries and countries; • Annotated further readings and guidance at the end of each chapter; • Access to a web-based instructor’s guide and supplementary teaching materials. Designed to spark debate and encourage discussion, this book equips students with the tools and perspectives needed to navigate the complexities of today’s international business landscape.
