Chapter 8. The Rise and Fall of an Ecostar: Green Technology Innovation and Marketing as Regulatory Obstruction

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface ix
4. Part I. The Big Picture
5. Chapter 1. The Ecology of Commerce: Environmental History and the Challenge of Building a Sustainable Economy 3
6. Chapter 2. Shades of Green: A Business- History Perspective on Eco- Capitalism 13
7. Chapter 3. The Role of Businesses in Constructing Systems of Environmental Governance 33
8. Part II. Conservation Before Environmentalism
9. Chapter 4. Business Leadership in the Movement to Regulate Industrial Air Pollution in Late Nineteenth- and Early Twentieth-Century America 53
10. Chapter 5. “Constructive and Not Destructive Development”: Permanent Uses of Resources in the American South 77
11. Chapter 6. Utilities as Conservationists? Th e Paradox of Electrification During the Progressive Era in North America 94
12. Part III. Failures and Dilemmas
13. Chapter 7. Plastic Six- Pack Rings: The Business and Politics of an Environmental Problem 115
14. Chapter 8. The Rise and Fall of an Ecostar: Green Technology Innovation and Marketing as Regulatory Obstruction 132
15. Part IV. Going Green
16. Chapter 9. Dilemmas of Going Green: Environmental Strategies in the Swedish Mining Company Boliden, 1960–2000 149
17. Chapter 10. Private Companies and the Recycling of Household Waste in West Germany, 1965–1990 172
18. Chapter 11. Kill-a-Watt: The Greening of Consolidated Edison in the 1970s 187
19. Chapter 12. Entrepreneurship, Policy, and the Geography of Wind Energy 206
20. Chapter 13. Driving Change: The Winding Road to Greener Automobiles 231
21. Notes 251
22. Contributors 295
23. Acknowledgments 297