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4 Kosher consumers

  • John Lever and Johan Fischer
View more publications by Manchester University Press
Religion, regulation, consumption
This chapter is in the book Religion, regulation, consumption

Abstract

This chapter explores how Jewish consumers understand and practise their everyday (kosher) food consumption in two case countries: the market in the UK is not only large and expanding, but also more integrated into the global market for kosher. This is different from the case in Denmark, where there is only one kosher shop in the entire country and where the purchase of kosher products on the Internet or bringing food back from abroad has greater significance. The chapter explores to what extent they are focused on kosher as specific forms of standardised 'qualities' in their everyday lives. It explains how 'compound practice' links eating with issues such as health and spirituality, for example, and with the influence of secularism and ritual. It soon becomes clear that all the consumers are acutely aware that they living in a world where kosher markets are globalising.

Abstract

This chapter explores how Jewish consumers understand and practise their everyday (kosher) food consumption in two case countries: the market in the UK is not only large and expanding, but also more integrated into the global market for kosher. This is different from the case in Denmark, where there is only one kosher shop in the entire country and where the purchase of kosher products on the Internet or bringing food back from abroad has greater significance. The chapter explores to what extent they are focused on kosher as specific forms of standardised 'qualities' in their everyday lives. It explains how 'compound practice' links eating with issues such as health and spirituality, for example, and with the influence of secularism and ritual. It soon becomes clear that all the consumers are acutely aware that they living in a world where kosher markets are globalising.

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