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13. Marketing Higher Education
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Kapitel in diesem Buch
- Frontmatter i
- Contents vii
- Preface ix
- Introduction 1
-
Part I. A New Future for Universities
- 1. Three Traditions of Higher Education in Relation to Democracy 11
- 2. The Mission of the ACCEL University 19
- 3. The Skills ACCEL Universities Should Develop 37
- 4. Diversity 72
-
Part II. Who Gets In and Who Is Able to Go?
- 5. Admissions 91
- 6. Financial Aid and College Costs 137
-
Part III. Student Learning and Life
- 7. Teaching and Learning 159
- 8. Assessing Student Learning 178
- 9. Retention and Graduation 189
- 10. The Role of Athletics 197
-
Part IV. Structural Issues
- 11. Assessing Faculty 207
- 12. Governance 222
- 13. Marketing Higher Education 244
- 14. It’s Not Only Students Who Need to Learn 250
-
Part V. Putting Theory into Practice
- 15. Transforming a University into an ACCEL University 267
- References 273
- Index 281
Kapitel in diesem Buch
- Frontmatter i
- Contents vii
- Preface ix
- Introduction 1
-
Part I. A New Future for Universities
- 1. Three Traditions of Higher Education in Relation to Democracy 11
- 2. The Mission of the ACCEL University 19
- 3. The Skills ACCEL Universities Should Develop 37
- 4. Diversity 72
-
Part II. Who Gets In and Who Is Able to Go?
- 5. Admissions 91
- 6. Financial Aid and College Costs 137
-
Part III. Student Learning and Life
- 7. Teaching and Learning 159
- 8. Assessing Student Learning 178
- 9. Retention and Graduation 189
- 10. The Role of Athletics 197
-
Part IV. Structural Issues
- 11. Assessing Faculty 207
- 12. Governance 222
- 13. Marketing Higher Education 244
- 14. It’s Not Only Students Who Need to Learn 250
-
Part V. Putting Theory into Practice
- 15. Transforming a University into an ACCEL University 267
- References 273
- Index 281