7. How the News Media Work

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction 1
4. Part I. Silent No More
5. 1. Ending the Silence 13
6. 2. The Daisy Dilemma 32
7. 3. From Virtue to the Voice of Agency 67
8. 4. Presenting Yourself as a Nurse 83
9. 5. Tell the World What You Do 111
10. 6. Creating Anecdotes and Arguments 129
11. Part II. Communicating with the Media and the Public
12. 7. How the News Media Work 155
13. 8. Reaching Out to the Media 174
14. 9. In Your Own Voice: Letters to the Editor, Op-Eds, and Blogs 196
15. 10. Getting It Right 225
16. 11. Appearing on Television and Radio 243
17. 12. Opportunities and Challenges Ahead 264
18. Appendix: How We Came to Write This Book 271
19. Notes 275
20. Index 287